{"id":2,"name":"Jim Baker","url":"http:\/\/www.hertfordshiresoap.co.uk\/","description":"Hi, I'm Jim Baker. I've had many jobs in the past from the plain to not so plain, but few have been truly creative until now. I'm not really an artist, but I like to try it out and although I like to cook it's not quite got the answer for me creatively. But when I started making some lifestyle changes some years ago, I started to move away from what I will call corporatism and tried to find ways of living a cleaner and more sustainable life where I found out how to be more independent and self-sufficient, well, as much as one can in the western world.\r\nThis is when I discovered soap making and it quickly became clear that it ticked a whole lot of boxes for me. It is creative and expressive, it makes ecological and financial sense for local communities to make their own soap. It\u2019s quite artistic and requires good organisational skills and an attention to detail.\r\nLike cooking it follows guidelines that can\u2019t be changed but within those guidelines are freedoms to experiment and create wonderful looking, smelling soaps that can create sensations that are often really quite sensual.\r\nMy hobby quickly began to take over and before long it was consuming me, until November 2014 when I thought, if this is ever going to work, I am just going to have to give up full time work and give it a go. So here I am with an Etsy shop and some bars of soap that I like very much with an intention to expand in to soaps that I love and adore.\r\nIf you buy a soap bar from me I truly thank you for being a part of this new and wonderful chapter in my life because for me, soap is a clean break from my past and an exciting step into the future. The benefits of natural soap are immense and diverse so join me in the soap revolution!","link":"https:\/\/blog.heritagesoap.co.uk\/?author=2","slug":"jim-baker","avatar_urls":{"24":"https:\/\/secure.gravatar.com\/avatar\/f2a03e99eca2aab83cb9d7a5c807a571?s=24&d=mm&r=g","48":"https:\/\/secure.gravatar.com\/avatar\/f2a03e99eca2aab83cb9d7a5c807a571?s=48&d=mm&r=g","96":"https:\/\/secure.gravatar.com\/avatar\/f2a03e99eca2aab83cb9d7a5c807a571?s=96&d=mm&r=g"},"meta":[],"_links":{"self":[{"href":"https:\/\/blog.heritagesoap.co.uk\/index.php?rest_route=\/wp\/v2\/users\/2","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.heritagesoap.co.uk\/index.php?rest_route=\/wp\/v2\/users"}]}}